diff --git a/entrypoint.sh b/entrypoint.sh
index 715fe20..0d9e5f4 100755
--- a/entrypoint.sh
+++ b/entrypoint.sh
@@ -45,7 +45,7 @@ fi
 # https://github.com/moby/buildkit/blob/master/README.md#output
 OUTPUT=""
 if [[ -n "${PLUGIN_NAME:-}" ]]; then
-	OUTPUT="--output type=image,\"name=$PLUGIN_NAME\""
+	OUTPUT="--output type=image,\\\"name=$PLUGIN_NAME\\\""
 	OUTPUT="$OUTPUT,oci-mediatypes=true,compression=estargz,compression-level=9"
 	OUTPUT="$OUTPUT,rewrite-timestamp=true"
 	#OUTPUT="$OUTPUT$(echo "$PLUGIN_ANNOTATION" | jq --join-output 'keys[] as $k|",annotation.\($k)=\"\(.[$k])\""')"